Why did "The Emoji Movie" receive poor ratings?

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  1. "The Emoji Movie" (2017) received poor ratings for several key reasons, both from critics and audiences:

    🎭 Weak Story and Script
    Generic plot: Critics described the story as unimaginative, following a tired "be yourself" narrative without depth or originality.

    Lack of clever writing: The film was seen as overly simplistic, even for a children's movie, with forced jokes and uninspired dialogue.

    📱 Overt Product Placement
    The movie was filled with blatant advertising for apps like Spotify, Dropbox, and Candy Crush, which many viewers felt made the film feel more like a commercial than entertainment.

    😑 Underdeveloped Characters
    Characters, including the protagonist "Gene" and side characters like "Hi-5" and "Jailbreak," were considered shallow and one-dimensional.

    Emotional development was minimal or unconvincing.

    🧠 Misuse of a Creative Concept
    While the idea of emojis as characters in a digital world had potential, many critics felt it was poorly executed and wasted the opportunity for a more clever or thoughtful story (similar to what Inside Out or Wreck-It Ralph achieved).

    🧒 Questionable Audience Targeting
    It was unclear whether the movie was intended for very young kids, who might not understand app references, or for older kids, who might find it too childish.

    🎬 Critical Reception
    Rotten Tomatoes: 6%

    Metacritic: 12/100

    Many reviews called it one of the worst animated films in years. It was nominated for and "won" several Golden Raspberry Awards (Razzies), including Worst Picture.

    "The Emoji Movie" failed due to a mix of lazy storytelling, overwhelming commercialization, and a lack of creativity. It felt more like a marketing vehicle than a genuine attempt at storytelling, which turned off both critics and viewers.

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