Lululemon's high price point is driven by several factors, including the brand's focus on premium fabrics, innovative designs, unique features, and a strong brand image that positions the clothing as a luxury item. They invest heavily in research and development to create proprietary fabrics and construction techniques, ensuring a high level of performance and comfort. Furthermore, Lululemon's marketing and customer experience contribute to its perceived value, creating a sense of exclusivity and desirability.
Lululemon's high price point is driven by several factors, including the brand's focus on premium fabrics, innovative designs, unique features, and a strong brand image that positions the clothing as a luxury item. They invest heavily in research and development to create proprietary fabrics and construction techniques, ensuring a high level of performance and comfort. Furthermore, Lululemon's marketing and customer experience contribute to its perceived value, creating a sense of exclusivity and desirability.
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