How to Run a Successful Clothing Business in Lagos
How to Run a Successful Clothing Business in Lagos – A Practical Guide Lagos is a fashion hotspot, and running a clothing business here can be highly profitable—if you do it right. With a mix of high demand, diverse customers, and competitive markets, you need a solid strategy to stand out. Whether you’re selling ready-made outfits, custom designs, or thrift (okrika) fashion, here’s how to make your clothing business a success. 1. Pick the Right Clothing Niche Selling to everyone can be overwhelming. Instead, focus on a specific niche, such as: ✔ Ready-to-wear (casual, office, streetwear, etc.) ✔ Traditional attire (ankara, lace, senator styles) ✔ Luxury fashion (designer brands, exclusive pieces) ✔ Thrift/okrika (affordable second-hand fashion) ✔ Kids' fashion (school wear, party outfits, baby clothes) Choosing the right niche helps you attract the right customers and build a strong brand. 2. Find a Reliable Supplier Your business depends on good quality and affor...
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