What is the collaboration between TAYNEW, POLCASAN, and DOIKHAM all about?

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  1. The collaboration between TAYNEW (popular Thai BL actors), POLCASAN (their fan mascot), and DOIKHAM (a Thai beverage brand) combines entertainment, fan engagement, and Thai culture. They’ve worked together on concerts, merchandise, and promotions, creating a unique experience that connects fans with the actors and Thai cultural products.

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  2. Looks like TAYNEW’s latest project involves a vibrant collaboration centered around their beloved mascot, Polcasan, alongside a partner named DOIKHAM. Here's what’s up:

    🎉 What’s the TAYNEW × POLCASAN × DOIKHAM Collab?
    Polcasan, the official mascot of the duo Tay Tawan and New Thitipoom (collectively known as TayNew), is a whimsical creature combining Tay’s favorite animal (orca) and New’s (polar bear).

    It’s a full-blown fandom brand now, with Polcasan appearing as TayNew’s "child" in fan culture and making appearances in GMMTV events and shows like GMMTV Live House.

    Recently, TayNew and Polcasan teamed up with DOIKHAM (likely a media brand or event organizer) for a special campaign or appearance—highlighted by event videos labeled “TAYNEW POLCASAN X DOIKHAM” shared on platforms like Bilibili.

    🧸 Why It Matters
    Polcasan isn’t just merch—it’s a full-fledged personality with a voice, social presence, and merchandise like the Polcasan First Steps Doll Keychain available for pre‑order starting May 2025.
    This collaboration marks Polcasan’s first international spotlight, with TayNew and Polcasan scheduled to appear at a fan event in Hong Kong referred to as PolcaFamily Day (initially set for July 2025).

    ✅ TL;DR
    This isn’t just another cameo—it’s a strategic branding push:

    Celebrates TayNew and their fandom (the Polcas).

    Brings their mascot Polcasan into the spotlight through merch and events.

    Leverages DOIKHAM as a collaboration partner to expand reach—possibly across media or fan experiences.

    It’s a fun, loving, and quirky way to build TAYNEW’s brand outside of traditional shows, rooted deeply in their fandom culture.

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